The go-to knowledge hub for mastering game analytics & optimisation. - unlocking game performance insights.
Explore the hidden barriers to scaling game studios and learn how closing the analytics gap can unlock sustainable growth, smarter decisions, and a true competitive edge.
Anthon Fynn-Williams 
Learn how to design a high-performance game analytics pipeline—from event tracking to real-time insights—and decide whether to build in-house or partner with experts.
Anthon Fynn-Williams 
Learn how game analytics drives engagement, retention, and monetization by turning raw data into actionable insights that shape player experiences.
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Discover how player segmentation helps game studios improve retention, engagement, and monetization by delivering personalized experiences.
Anthon Fynn-Williams 
How game studios can leverage outsourced analytics to optimize player engagement, maximize profitability, and focus on core development.
Anthon Fynn-Williams 
Learn how game studios can leverage data-driven prioritization frameworks like RICE and WSJF to allocate resources effectively and maximize impact.
Anthon Fynn-Williams 
Exploring how game studios can harness Dark Data to improve player retention, game balance, and monetisation.
Anthon Fynn-Williams 
A deep dive into how data-driven LiveOps strategies can maximize player retention, engagement, and profitability in live-service games.
Anthon Fynn-Williams 
How game studios can align analytics and product management to create better player experiences and improve profitability.
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