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Winning with Data: The Role of Game Analytics
Learn how game analytics drives engagement, retention, and monetization by turning raw data into actionable insights that shape player experiences.
Anthon Fynn-Williams Playable Data
Join us as we explore the art & science of game analytics, optimisation and the latest game development trends.
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Anthon Fynn-Williams Latest Articles
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Why Player Segmentation is the Key to Long-Term Game Success
Discover how player segmentation helps game studios improve retention, engagement, and monetization by delivering personalized experiences.
Anthon Fynn-Williams 
Mastering Monetisation: A Guide for Indie Game Developers
A comprehensive guide helping indie developers master game monetisation through player empathy, strategic analytics, and thoughtful implementation.
Anthon Fynn-Williams 
Outsourcing Analytics: The Smart Move for Game Studios Ready to Level Up
How game studios can leverage outsourced analytics to optimize player engagement, maximize profitability, and focus on core development.
Anthon Fynn-Williams 
How to Use Data to Prioritize Your Game Development Projects
Learn how game studios can leverage data-driven prioritization frameworks like RICE and WSJF to allocate resources effectively and maximize impact.
Anthon Fynn-Williams 
Unlocking the Hidden Power of Dark Data in Game Design
Exploring how game studios can harness Dark Data to improve player retention, game balance, and monetisation.
Anthon Fynn-Williams 
The Power of LiveOps: How Analytics Drives Continuous Game Improvement
A deep dive into how data-driven LiveOps strategies can maximize player retention, engagement, and profitability in live-service games.
Anthon Fynn-Williams 
Bridging the Gap Between Analytics and Product Management in Game Development
How game studios can align analytics and product management to create better player experiences and improve profitability.
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